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GIBRALTAR: How To Write Expert-Led Marketing Content When You Are Not An Expert
I’m excited to announce my first in-person training event in nearly three years. Gibraltar, I’ll be back on The Rock with my updated content marketing training seminar: How to Write Expert-Led Marketing Content When You Are Not an Expert on October 7, 2022. Tickets for this event are limited and early booking is recommended.
About this event
This half-day training seminar in Gibraltar is designed to help marketers plan, write and publish expert-led marketing content.
If content is king, it surely deserves to be written by a true thought leader? But what if you are not that amazing subject matter expert and it’s your job to create expert-led content that actively promotes and sells your business.
Do you fake it until you make it and risk producing dull and uninspiring content that may potentially discredit your organisation or do you learn to tap the rich seams of expertise that run through your organisation and produce content that actively helps you meet your marketing objectives?
During this half-day program, we’ll be looking at:
- Why you need to create expert-led content to promote your business
- The importance of setting clear marketing…
