Gentle Reminders: Persuading Customers to Take Action

Photo by Austin Distel on Unsplash

OK, I’ll admit it: I’m easily distracted. I’ll be in the middle of doing something important, and all of a sudden, something else grabs my attention and I drop everything. Before I know it, I’m so busy chasing new ideas that nothing gets done. This is such a common problem amongst entrepreneurs it’s been given a name — Shiny Object Syndrome (SOS). Perhaps you suffer from it too.