If I had a dollar for every time someone told me that social media doesn’t work, I’d be a very wealthy… well, you get the idea. The funny thing is, most of the people who tell me that social media doesn’t work have often been introduced to me via social media and are now paying clients. The fact is, social media does work, and the people who tell me otherwise are just doing it wrong.
Here are my five top reasons why your social media strategy is wrong.
- The Wrong Followers: Marketing (of any kind) only works well when you are hitting a targeted audience. A handful of friends, family and work colleagues following you on social media marketing will never get you anywhere. You need to build a large, targeted following, and this takes effort. Take a look at who follows your competitors, your suppliers, industry-relevant media, etc. and start following and engaging with people you aspire to bring into your social influence.
- The Wrong Direction: Too many marketers spend too much time and effort sending their followers to other people’s content. Why they would pay money (and time is money) to direct people away from their business is beyond me. Successful social media marketers invest more time in their own content and build a community around their own brand.
- The Wrong Content: Great content solves problems for potential and existing clients. If your content isn’t useful, why would anyone engage with it?
- The Wrong Channel: Social media, as the name suggests, is a social environment. People hate being sold to in a social environment. In the perfect world, you’ll have the same people following you on social media and subscribed to your email lists. Engage via social media and sell via email.
- The Wrong Timing: The shelf life of a social media post is limited (approx. 18 minutes on Twitter). This means you need to publish regularly if you want to make an impact. Scheduling tools can help you maintain a busy social life when work (and life) gets in the way.
How could you lead a more successful life on social media? Share your comments below:
This post first appeared on the iContact Email Marketing Blog.