Creating compelling content that your prospects and customers cannot ignore and that helps your organization generate leads and drive sales can be difficult.
It takes a lot of time and effort to write, edit and design all those email marketing campaigns, blog posts, white papers, webinars and ebooks. Then if you factor in all those roadblocks that prevent you from getting creative with your marketing, including lack of time, available resources and even fear, it’s easy to see why so many marketing projects get put on the back burner.
Even as someone who writes professionally, I sometimes struggle with deadlines, always question quality and, at times, drop the ball completely.
Occasionally, I need a content marketing strategy I can fall back on that’s quick and easy to produce and has a real impact on my target audience.
This is when I fall back on podcasting.
Quick and Easy Podcasting
Podcasts can be incredibly easy to produce, edit, host and share. While many professional podcasters will invest a considerable amount of money on recording technology, a perfectly respectable podcast can be recorded and edited using a range of free or low-cost software (I use WavePad).
It is even possible to record fairly decent audio using the microphone on your smartphone.
Tip: A great way to improve the sound quality is to record your voice with a duvet over your head to dampen the sound.
4 Reasons Why Podcasting Rocks
- Easily Scripted: Podcast scripts can be quickly thrown together and recorded without proofing. Spelling mistakes and grammatical errors don’t show up on audio — so if you’re not the most confident writer, audio might be the way to go. If you are really stuck for something to share, take a look at your old blog posts, webinars and any other presentations you might have, and recycle that content.
- Easily Recorded: Audio is so much easier than video. You don’t need to worry about lighting, what’s in the background or whether you are suffering from a particularly bad hair day. You just need to find a quiet spot.
- Easily Shared: Podcast hosting services like audioBoom enable you to host and distribute your podcasts to services like iTunes (where listeners can subscribe to your broadcasts) free of charge. Most hosting services also enable you to embed your podcasts into your blogging and social media activities. I share all of my podcasts via my personal blog, Twitter, Facebook and LinkedIn Pulse. Don’t forget — a podcast also provides great content for your email marketing campaigns.
- Easily Consumed: People listen to podcasts when they cannot engage with any other medium. Your podcast may be consumed while people are driving, exercising or working on something else. A podcast is like having your own personal radio station.
Do you podcast? Share your podcasting experiences below:
This abridged post first appeared on the iContact Email Marketing Blog.