Email Marketing: Why Small Sends Deliver Big Results

Photo by Joanna Kosinska on Unsplash

If anyone ever tells you that successful email marketing is a numbers game, that person is probably not as good a marketer as he or she thinks. Sure, that tactic might deliver some results, but I guarantee it is far from hitting maximum efficiency.

The “numbers game” email marketer risks:

  • List Fatigue: As lists are hit time and time again with…