Email Marketing — Take a Local Approach

Photo by Ian Baldwin on Unsplash

“Email marketing wouldn’t work for me. All my customers are local.”

I hear these kind of statements all of the time. When I do, I normally reply with the following six questions:

  • Don’t your local customers use email? (Of course they do.)
  • Are your local customers busy people? (Who isn’t these days?)
  • How often do you…