Email Marketing — Still #1 — Even After GDPR

Image by MARVIN TOLENTINO on Unsplash

When Friedrich Nietzsche, the German philosopher, famously said, “That which does not kill us makes us stronger,” is it possible he was thinking about email marketing?

Over the years, email marketing has faced many threats from all manner of competitive media and has overcome them all. SEO, paid search, social media marketing, content marketing — well, they are all good but not quite as…