Email Marketing: Six Things to Check Before Hitting Send

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Despite having 20+ years of marketing experience behind me, I still get apprehensive before hitting send on an email marketing campaign.

I think most marketers feel this way. It’s because we know how important email marketing is and the results it can deliver, and the fact that once it’s out there, it’s very difficult to undo. The fact is, nobody likes to look foolish, and when you are sending emails to substantial lists, the opportunity for silly mistakes in front of a very large audience is huge.

Check This Out

Experience has shown me that the following areas are particularly prone to error and should always have a second pair of eyes glance over them before being released to a wider public.

  1. The Subject Line: There is never a good place for a typo or spelling mistake to occur in your email campaign, but the worst place is almost certainly in the subject line. It’s the one place that everyone who receives your email will see the mistake, and it will make you look unprofessional and slapdash.

Email marketing is too important to get wrong. Yes, we all make mistakes (and we shouldn’t sweat the small stuff) but getting it right the first time isn’t so difficult. The moral of the story is: check twice, send once.

What’s the last thing you check before hitting send? Share your comments below:

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Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile:

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