Email Marketing Shouldn’t Be a Waste of Words
2 min readDec 12, 2018
Long before I worked in email marketing, I worked in the newspaper industry. When you write for a newspaper you become very efficient with words. When an increased page count costs money, words are rarely wasted.
Great news writers understand how to pack a punch without wasting words. The same is true with great email marketers. While lengthy email marketing copy won’t cost you any…