Email Marketing Priority #1: List Building

Photo by Markus Spiske on Unsplash

The money is in your list. This is as true now — in the post-GDPR era — as it has ever been. Despite this, list building is often an afterthought for many email marketers who instead focus on hitting the same old names with the same old campaigns in the hope of squeezing every drop of revenue from them.

There are a number of things email marketers who adopt this strategy should consider: