If you’re anything like me, you love email marketing.
This is because we know that carefully targeted campaigns can be deployed in seconds and be rewarded with sales and leads in just a matter of minutes.
Yes — email marketing is a cash cow for many marketers.
But be warned — familiarity can lead to contempt.
Because less than optimized campaigns can prove to be so successful, it is very easy to become complacent about the channel.
If your email marketing is becoming something of a habit, churned out to suit marketers’ schedules rather than recipients’ needs, you need to ask yourself the following questions:
- Am I giving my email marketing campaigns enough thought and attention?
- Could I be producing more creative, targeted campaigns?
- Am I engaging with my clients or just broadcasting to them?
Email marketing might be something of a cash cow within your organization. But without a little care and attention, its yields can soon turn sour.
How do you ensure your email marketing cash cow is well feed? Share your comments below:
This abridged post first appeared on the iContact Email Marketing Blog.