Email Marketing — If It Ain’t Useful, It’s Spam

Photo by Markus Spiske on Unsplash

A friend recently told me that her email inbox was becoming almost unusable. She explained that she was receiving so much spam that “important” messages were being lost amongst the constant barrage of sales pitches and phishing scams.

As an email marketing professional, I offered to help her regain control of her inbox and weed out all the spam. However, on closer inspection, I…