Email Marketing — How Much Is Too Much?

Photo by Joanna Kosinska on Unsplash

The attendees at my email marketing workshops never look happy when I suggest they should increase their email marketing volume. But when they see the results from more-regular campaigns — it’s hard to wipe the smiles off their faces.

Too many marketers are hung up on the idea that email marketing is something they should be doing once per month and that any more will drive their subscribers…