Email Marketing: Finding the Confidence to Send

Image by Brooke Lark on Unsplash

It’s very easy for us experts to proclaim how easy email marketing is (and it is once you’ve built up your confidence), but if you’ve never done it before, it can be nerve-racking.

I’d be lying if I didn’t say, even now, more than 20 years since I sent my very first email marketing campaign (a daily news bulletin for a newspaper I worked on), the prospect of hitting send still gets…