Email Marketing: Finding the Confidence to Send

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Image by Brooke Lark on Unsplash

It’s very easy for us experts to proclaim how easy email marketing is (and it is once you’ve built up your confidence), but if you’ve never done it before, it can be nerve-racking.

I’d be lying if I didn’t say, even now, more than 20 years since I sent my very first email marketing campaign (a daily news bulletin for a newspaper I worked on), the prospect of hitting send still gets my stomach churning.

Check Everything Twice

I check that the email is being sent from the correct address. I check the subject line and the body copy for spelling mistakes. I check all my links to make sure that they point in the right direction and that my website works. I check that the right lists have been assigned to the send. I check the date and time of send. And then I check it all again.

And still, I get nervous before each send.

I guess the reason for this general feeling of uncertainty before each send is that I don’t like to make mistakes and potentially look foolish in front of the people I am trying to impress via my campaign.

More often than not, everything is fine and each send goes to plan.

And then something amazing happens.

Within seconds of my campaigns hitting my subscribers’ inboxes, my nerves turn to excitement as I watch (in real time) my campaigns being opened, links being clicked on, leads being generated and, it doesn’t get more exciting than this, cash being paid for my products and services.

Perhaps, even after all those years of experience, I’ve been mistaking email-marketing nerves for excitement.

If you are nervous about sending your first campaign, I urge you to throw caution to the wind and just do it.

Yes, you should check everything twice (as I do) first. It’s also a good idea to run it past a second pair of eyes — the email-marketing experts at iContact will happily help you out here.

Once this is done, don’t overthink it. Just send it. You’ll be glad you did.

Email marketing is like many other things in life, such as learning to ride a bike or jumping into the deep end of a swimming pool for the first time. It takes a little nerve and a little practice to build your confidence, but once you commit, you’ll never look back.

I’m already excited about my next send.

How can we help you with your first email marketing send? Contact us here, or post your comments below:

This post first appeared on the iContact Email Marketing Blog.

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Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile:

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