Email and Social Media: Event Marketing — Before, During, and After
5 min readJul 25, 2019
Every successful marketer can recall that lightning bolt moment when they realized that email marketing really does work better than virtually everything else they do to promote their business. For me, it was when I was promoting the annual sales conference for a technology company in London. I had a big room to fill, and all the online banner ads, press releases, and trade…