Member-only story
eBay Partners with British Fashion Council to Launch £100,000 Circular Fashion Innovator’s Fund
eBay UK is partnering with the British Fashion Council to launch a £100,000 Circular Fashion Innovator’s Fund. The fund is designed to help small businesses in the circular fashion industry access new technology and deliver innovative solutions.
eBay has long been championing the circular economy and has committed to maintaining its position as the leading online resale market for pre-loved and vintage fashions. The partnership with the British Fashion Council will allow eBay to access thought leaders in the industry and identify innovative projects that will benefit from additional funding. In addition, the partnership will work closely with the environmental charity, Hubbub, which will offer advice based on its experience in delivering grant funding.
eBay’s Passion for Pre-Loved Fashion
eBay has invested heavily in pre-loved fashion recently. The online marketplace famously sponsored the 2022 season of Love Island. More recently, eBay announced a collaboration with the reality TV shows Tasha Ghouri.
Following these high-profile campaigns, eBay saw an increase of 7,000% in searches relating to pre-loved fashions compared to the previous year. As a result, eBay UK now sells two pieces…