Drive Traffic to Your Site by Becoming the Wikipedia of Your Industry

Photo by Damian Zaleski on Unsplash

As a marketer, you know that great content solves problems for your target audience. For this reason alone, you should use your corporate blog, email marketing and social media activities to attempt to answer every single question your potential customer base wishes to ask.

Understanding what these questions are is the first step in developing a comprehensive content-led marketing strategy. There are many places you can go to discover what these questions might be. These include:

• Your Sales and Customer Service Teams: These guys answer questions every single day when they’re attempting to close sales and keep clients happy. There probably isn’t a single question they haven’t heard about your product or service, so go to them for a quick list of frequently asked questions.
• Your Clients: Every marketer worth their salt should spend time speaking to their audience. It would be a catastrophic mistake to assume you know what their problems are unless you have personally walked a mile in their shoes. I always tell marketers: If you are ever struggling with marketing inspiration, pick up the phone and ask a client what keeps them awake at night. They’ll probably give you a list. Solve just one of these problems for one of your clients, and you’ll have content for hundreds, thousands…