Do You Have a Content Marketing Problem?

Good marketing content should always strive to solve a particular problem.

Unfortunately, too many marketers focus on solving their own problems. These problems often look like holes in their content marketing strategy (or ego) that need patching with content for the sake of content.

Sure, that all-singing, all-dancing post about your amazing company culture or the latest piece of swag you’ll be giving out to just about everyone who visits your booth at your next trade show event (because you don’t want to carry it home) is nice — but nice doesn’t pay the bills.

That’s not to say there isn’t a space for these “sticking plaster” activities in your strategy, but for too many marketers, this is their entire strategy.

Good marketing content isn’t about your problems. It’s about helping your clients solve their problems.

If you can demonstrate that you understand your client’s problems and have a solution to help them resolve those issues, you’ll hit a rich seam of content that delivers significant results and solves problems for everyone.