Dipping Your Toe in the (Email Marketing) Water

Photo by Sebastián León Prado on Unsplash

I’ve never been a confident swimmer. It takes me a while to get into the water. While my kids confidently leap in with both feet (regardless of the temperature), I prefer to ease in gently. But when I do finally find myself submerged, I quite enjoy it and I know that just a few lengths of the doggy paddle will still be doing me a bit of good.