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Creative Marketing: What I Have Learned by Listening to My Clients
I like to think that I’m a pretty upbeat guy. Ask me how I’m feeling and I’ll let you know that my glass is almost certainly half-full, if not overflowing, most of the time. This positivity stems from the fact that I feel incredibly blessed to be in a creative job that I’m as passionate about today as I was some 20+ years ago (yes, I am that old) when I first started exploring it. Despite this, I still hit the occasional bump in the road and feel a little jaded and uninspired from time to time — I think we all do.
It’s not always easy, producing engaging, relevant and timely content. This is particularly true when you’ve been working flat out trying to meet deadlines and ensure you have all your creative campaigns in place. Sometimes, it’s time to step off the treadmill and seek a little inspiration.
So what do I do when I feel like my creative spirit needs a little rejuvenation? I speak to my clients.
Creative Inspiration
I’m a great believer that marketers should always dedicate a little time each month to speak with their clients. If we don’t speak to our clients and take the time to know what their problems are, how can we ever hope to solve them?
