Creating the Perfect Landing Page Experience

Photo by Alex Iby on Unsplash

As email marketers we spend a lot of time focusing on creating the perfect email campaigns. This is as much a science as it is an art, using both experience and experimentation to find the right blend of subject line, body text, images, call-to-action, etc. to ensure maximum open and click-through rates.

But for many small-business marketers this is where the process ends. They create…