Could Amazon Ship to Seller Storage (STS) Solve Your Global Sourcing Problems?

John W Hayes
2 min readSep 29, 2022

When margins are tight, retailers need to look for operational efficiencies in their businesses to drive profits. The ability to source products in bulk from overseas markets is an obvious opportunity to cut unit costs. However, the upfront investment in stock, logistical costs, and lengthy timescales can make sourcing products in large volumes seem unattainable to many sellers.

For many smaller businesses, global sourcing can be a complete leap of faith, resulting in many lost nights of sleep until their goods are safe and sound in their warehouse and available for sale.

With large sums of cash tied up in products that may be months away from retail, trust is a major issue. So what if we told you there was a partner you probably already know and trust that could help you import goods from Asia and place them directly into your warehouse, ready for merchandising?

Amazon Global Logistics

Ship to Seller Storage (STS) is a service offered by Amazon on Shipper Central which allows retailers to ship full-container-load (FCL) ocean cargo from mainland China and Hong Kong to storage facilities in the US, UK, and Germany.

The service covers the following destination ports (delivery radius):

  • United States: Los Angeles, Seattle, Oakland, Houston, Baltimore (200 miles).
  • United States: New York (100 miles).
  • United States: Savannah (50 miles).
  • Germany: Rotterdam (400 miles)
  • United Kingdom: Felixstowe (400 miles).

End-to-End Service

Amazon offers an end-to-end service, including pickup, floor loading, and customs clearance at the origin and destination. The service can be used for both FBA and non-FBA inventory.

Note: If you use Amazon’s fulfilment services, the sales process from the factory to the customer becomes almost seamless.

Amazon cites the following benefits of the service:

  • Flexibility: Allowing retailers to ship inventory of any size, including mixing standard-size merchandise with oversized or heavy/bulky items.
John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: