Content Marketing Momentum and How I Fell Off My Bike

John W Hayes
5 min readSep 19, 2023

Way back in the mists of time, 2012 to be precise, I wrote a book. At the time, I had no real expectations for that book’s success. I was really just scratching an itch to become a published author, but the universe had other ideas. Long story short, fate introduced me to a publisher, I signed a small publishing deal, and before long, my little vanity project took off (literally).

Becoming THE Expert

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John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5