Content Marketing: Death of a Salesman — No Chance

“A businessman in a black suit and a tie drinking coffee at a table” by Andrew Neel on Unsplash

A lot of people are hanging a lot of hope on content marketing to change their business fortunes.

For those of you not up to speed with current marketing jargon, content marketing (as the name suggests) uses engaging content to attract potential customers to your business. Although not exclusively an online marketing channel, content marketing (sometimes referred to as inbound…