Content Marketing: Acquire, Nurture, Retain and Grow

Image by Lina Trochez on Unsplash

Marketing can be a bit of a juggling act. As professional marketers, we need to focus on so many aspects of our trade that it is little wonder the occasional ball gets dropped.

If you find yourself torn between maintaining a strong, top-of-funnel lead flow and (at the other end) retaining and growing your existing client base to deliver enhanced customer lifetime value (and…