Content Marketing: 6 Things You Are Doing Wrong

“A barista pouring coffee into a mug that says ugh on it at Bar Nine” by Nathan Dumlao on Unsplash

Hands up if you’ve invested time, money and effort into a content-led marketing initiative and have gotten nothing back in return. Quite frankly, I’m not surprised. Content marketing is so misunderstood by the majority of marketers who blog, email and socialize their content that it’s little wonder that so much of it doesn’t actually work.