Content Isn’t King — It’s a Foot Soldier

Photo by Matt Briney on Unsplash

From the earliest days of the Internet, when I was busy building newspaper websites armed only with a 14k modem and a well-thumbed copy of HTML for Dummies, I’ve heard the phrase “Content is King” being bandied around as if it was the solution to all known online marketing problems.

I’m a great believer in the power of content marketing. Great content should be the foundation of any online…