Comfortable, Middle Class, Professional: There Is an App for That

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If you consider yourself to be a comfortable, middle-class, professional person, the following statement should fill you with dread:

There is an app for that.

You might be an accountant, a city planner, a social worker — in fact, it doesn’t matter what you do because you’re about to be replaced. It’s only a matter of time before some bright spark announces that there is an app for your job.

Don’t laugh — it’s happened before, and it will happen again.

Technology has disrupted numerous industries, including retail, travel, financial services, telecommunications, publishing — the list goes on. There is absolutely no reason to believe your position is immune to the rapid march of technology.

Now that you accept this, there are two things you can do.

  1. Bury your head in the sand and hope it won’t happen to you before you hit retirement.
  2. Educate yourself about the opportunities technology offers your business and position yourself ahead of the curve (or, at the very least, so you can ride the wave).

A former newspaper colleague of mine once wisely proclaimed, “When everyone is terminally ill, there is no victory in being the last to die.” The newspaper industry was already in decline, and these were the days before the widespread adoption of the Internet, which decimated the industry. Perhaps he could see into the future.

I was lucky and found a position in online publishing when nobody else wanted one.

So what are the first steps you need to take toward future-proofing yourself against the incoming tide of technology set to disrupt your comfortable life?

First, start doing the things you’ve been meaning to do for years, like engaging with technologies that will give you a competitive edge (email, social media, etc.). Second, keep an open mind to what is around the next corner, and this means reading more.

How will you future-proof your profession? Share your comments in the box below:

This post first appeared on the iContact Email Marketing Blog.

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile:

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