Clickbait Subject Lines: You Won’t Believe the Results

“Email on the Move” by rawpixel on Unsplash

Clickbait is a pejorative term for a headline-writing technique that online publishers have been using for years to drive traffic to websites, more often than not featuring paper-thin content, in the hope of driving advertising impressions and revenues.

You only need to click on a clickbait-type headline a couple of times to realize you’ve been duped — like a fish…