ChatGPT Will Eat Itself

You are not about to be replaced any time soon

John W Hayes
3 min readFeb 17


Literally weeks after the world of academia, literature, journalism, and content marketing collectively soiled its pants about the threat ChatGPT posed to put us all out of work, a tool has been developed to identify AI-created content. Somewhat bizarrely, this new AI classifier for indicating AI-written text wasn’t invented by a competitive developer keen to end ChatGPT’s reign of terror. Instead, it was produced by OpenAI, the very people who brought ChatGPT into the world.

Photo by Om siva Prakash on Unsplash

Peace has been restored

Teachers can now be reasonably reassured that their students haven’t cheated on their tests. Authors and journalists will be relieved that they are not about to be replaced by an army of automatons. And marketers can breathe a sigh of relief that the technology already exists to allow search engines to block or de-rank AI-produced marketing content.

In marketing circles, ChatGPT was never really a threat.

AI doesn’t have the ability to interview real human beings, add new voices to the conversation and genuinely reflect the personality, style or tone of humans. When people buy from people they like and trust, AI surely falls short of this task

AI-produced content is also against Google’s webmaster terms and conditions. In fact, Google considers AI-produced content as spam and may (or may not) treat it accordingly. In reality, the search giant has too much skin in the game to let a rival technology firm manipulate its search engine results. If they haven’t already developed the technology to kill AI content, it would only be a matter of time.

Check your content for robots

This doesn’t mean shady content marketers and SEOs won’t try and use ChatGPT to pull the wool over your eyes and deliver content projects using AI-produced text.

In fact, if you buy low-cost content marketing services from a generic agency, I would be very suspicious that a human writer or editor has even touched the content you are receiving.

In the short term, this dodgy content might actually work for you. But in the long term, it may also damage your visibility on the major search engines and might result in your content disappearing entirely. So my advice is to use the AI classifier and (a) refuse to use or pay for anything that appears to be AI-generated and (b) find a better writer.

Humanity wins the day

This doesn’t mean that AI isn’t a useful content marketing tool. I occasionally use ChatGPT as a research tool, carefully checking facts and re-writing with a human twist. In the short term, AI will not replace us. It will, however, make us all more efficient content producers.

How are you using AI to make you a more productive content creator? Share your comments below:

This post first appeared on Becoming THE Expert.



John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: