ChatGPT Will Eat Itself
You are not about to be replaced any time soon
Literally weeks after the world of academia, literature, journalism, and content marketing collectively soiled its pants about the threat ChatGPT posed to put us all out of work, a tool has been developed to identify AI-created content. Somewhat bizarrely, this new AI classifier for indicating AI-written text wasn’t invented by a competitive developer keen to end ChatGPT’s reign of terror. Instead, it was produced by OpenAI, the very people who brought ChatGPT into the world.
Peace has been restored
Teachers can now be reasonably reassured that their students haven’t cheated on their tests. Authors and journalists will be relieved that they are not about to be replaced by an army of automatons. And marketers can breathe a sigh of relief that the technology already exists to allow search engines to block or de-rank AI-produced marketing content.
In marketing circles, ChatGPT was never really a threat.
AI doesn’t have the ability to interview real human beings, add new voices to the conversation and genuinely reflect the personality, style or tone of humans. When people buy from people they like and trust, AI surely falls short of this task
