Chanel, Gucci, Hermès, Louis Vuitton — One-Off Luxury on Amazon

Sellers on online marketplaces like eBay and Amazon typically follow the “stack them high, sell them cheap” business strategy first coined by Sir Jack Cohen, founder of British supermarket chain Tesco. Flying in the face of this logic, luxury goods re-seller, What Goes Around Comes Around (WGACA), has recently opened an online store on Amazon selling one-off luxury goods from brands including Chanel, Gucci, Hermès, and Louis Vuitton.

One-off items currently listed on the WGACA store include a pre-loved Red Clemence Evelyne III GM handbag by Hermès for $4,350 and a pre-loved Monogram Canvas Beverly bag by Louis Vuitton for $1,950.

Luxury Goods and Online Marketplaces

Luxury goods brands have been slow to recognise the potential of online marketplaces.

Speaking to journalists in 2016, a spokesperson for LVMH, a French holding company that owns around 60 luxury brands, including Louis Vuitton and Moët Hennessy, wanted to distance themselves from online marketplaces and said, “the business of Luxury Stores at Amazon does not fit with LVMH full stop.” However, this attitude did little to prevent re-sellers from exploiting the opportunity.

Online marketplaces have been keen to develop the opportunity for luxury goods…