Cash Flow: Surviving the Long, Hot Summer

“Black sunglasses on a fine sand beach in Santa Monica” by Ethan Robertson on Unsplash

I recently spent the day with a marketer facing some pretty worrying cash flow issues. While he was confident things would pick up come Black Friday and the holidays, he needed to generate some extra cash to keep the wolf from the door.

The summer months can be difficult for a lot of businesses. They need to pay out for all the things that keep their businesses ticking over (staff, office…