Lucille Ball, star of the pioneering 1950s TV show I Love Lucy, once said: “If you want something done, ask a busy person to do it. The more things you do, the more you can do.” She was speaking from experience. During her life, Ball was so much more than a television sitcom actor. She also worked as a model, a comedian, a film studio executive and an incredibly successful producer.
I see the same thing in business all the time. Busy people (who are seen to be busy) seem to never have a problem finding new work or landing new projects.
This is largely for two reasons:
- Doing something rather than just talking about doing something gives potential clients an opportunity to better understand the type of work you do, who your clients are and what standard you work to.
- Marketing is difficult, and without any references (as above) it’s difficult for a potential client to fully understand how you can help them or if they can even trust you to get the job done.
No Hard Sell
The best kind of marketing isn’t a hard-sell approach to business. It’s far more subtle than that, and it starts with getting on with the job.
Note: There is an element of “chicken and egg” here. If you haven’t already got the work, how do you showcase it? The answer is simple: You become your own first client and create a project to work on for yourself.
Document and Share Everything
This is why it is so important to document and share everything you do. In this respect, one of the most important weapons in your marketing arsenal is your smartphone.
While the more introverted amongst you might worry about over-sharing, if your social media activities are targeted and relevant, this is never a problem.
- A quick social media “check-in” at an airport on the way to a conference is the perfect way to announce your presence at an event and make it much more likely that existing and potential clients seek you out.
- A quick photo of a finished product leaving your warehouse or a completed project on site demonstrates to your target audience that you can walk the walk as well as you can talk the talk.
- A quick video of your client showcasing your work is worth its weight in virtual gold (or perhaps Bitcoins?). You should do everything in your power to encourage client testimonials, and when you get them, never hide them away your website — shout about them.
No Need to Brag
For those of you who are still a little concerned about blowing your own trumpet, perhaps a little too hard, my advice is clear: Stay humble, never brag about money or other trappings of wealth (even if they are a reality), and just focus on the job at hand. It won’t be too long before people recognize how busy you are, take notice of what you do and start thinking about doing business with you themselves.
Note: The great thing about this strategy is it works for everyone. It is as relevant for a baker of artisanal bread or a stylist at a small-town beauty salon as it is for a massive construction firm or technology company.
Is being busy the best marketing strategy for your business? Share your comments below:
This post first appeared on the iContact Email Marketing Blog.