Building a Personal Brand and Investing in Human Connections

It’s perhaps ironic that in an age dominated by digital technology, social media and artificial intelligence, human connections always rises to the top.

People buy from people they like and are inspired to buy by people they identify with. I’ve been telling people this for as long as I’ve been helping marketing organisations position their people as experts in their field.
Some people get it and invest heavily in their personal brands.

Others continue to hide behind corporate logos and their generic products and services and often struggle to compete with businesses that take a more human approach.

I get it — not everyone in business wants to be a celebrity. But I’m also certain that every business will find growing and sustaining its business easier if it injects a little personality into its brand. This might mean getting out of your comfort zone and showing the world you have a valid opinion about your industry.

Nobody knows your business or your customers better than you. So why do you let people less qualified take your share of the limelight?

Perhaps you lack confidence in your or your team’s ability to create and share a coherent and engaging message that will resonate with your audience. That’s a real shame because your organisation has so much valuable expertise that will go to waste.

Are you in need of a training resource to help your in-house experts find their voices? Or perhaps you are looking for someone to help you refine and distribute that message via a complete range of digital and traditional media channels.

I help businesses become more likeable, more approachable, and more profitable by harnessing a readily available but poorly tapped resource: their expertise. Let’s talk.