Boost Your Marketing Confidence By Doing

Group Therapy for Marketers — Coming Soon To Gibraltar

The Covid-19 pandemic, subsequent lockdowns, and changing work patterns of 2020, 2021, and beyond robbed us of many things. For me, it took my confidence.

Professionally, there is little I enjoy more than standing up in front of a room of marketers and leading a conversation about their content marketing challenges. As such, prior to the pandemic, I would spend as much time on the road as possible meeting marketers at my Content Marketing Bootcamp events. Then everything stopped.

Initially, I rescheduled my events, pushing them forward by a couple of months, thinking everything would be over by the summer. But as we approached Christmas 2020 and the Spring 2021, well, I was just about ready to give up.

Even after we emerged from lockdown, people just weren’t ready to go out into the “real world” and meet up again, and it was difficult (impossible) to get the Content Marketing Bootcamp off the ground again. I tried to run online events — but it’s just different in terms of engagement.

While I was lucky to fall back on client work, I really missed my little events, which have taken me around the world and introduced me to so many interesting and inspirational marketers. I’ll admit that…