Black Friday: Old is the New New on eBay

Comedy is the new rock and roll, 50 is the new 30, and according to eBay’s UK boss, Murray Lambell, old is the new new this Black Friday.

Speaking with the BBC, Lambell suggested that eBay will prioritise promoting second-hand and pre-loved items over new products this Black Friday. Lambell describes this new strategy, which looks a lot like how eBay used to look, as a move towards more…

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John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5