Black Friday: Old is the New New on eBay

Comedy is the new rock and roll, 50 is the new 30, and according to eBay’s UK boss, Murray Lambell, old is the new new this Black Friday.

Speaking with the BBC, Lambell suggested that eBay will prioritise promoting second-hand and pre-loved items over new products this Black Friday. Lambell describes this new strategy, which looks a lot like how eBay used to look, as a move towards more “thoughtful consumption.”

A Different Approach to Pre-Christmas Shopping

According to Lambell, eBay wants to move away from the “buying for buying’s sake mentality” and focus on more sustainable shopping habits.

As well as being kinder to the planet, Lambell also believes this focus on second-hand goods will help people with the cost-of-living crisis this Christmas.

Black Friday Isn’t What It Used to Be

Black Friday has been thoroughly ingrained in the British shopping psyche for many years. Initially a sales frenzy following the Thanksgiving holiday in the US, the annual Black Friday event has transformed from a one-day sales spectacular hosted by bricks and mortar retailers. Instead, it’s now a month-long promotion encompassing both online and the “real world” shopping environments.