Black Friday Email Marketing Campaign Strategies

With Black Friday just around the corner, many online retailers will be focused on creating marketing campaigns to help them win a share of what could be a $10bn sales opportunity. As a low-cost, high-return marketing channel, email marketing should play a significant role in this strategy. However, with so many campaigns hitting consumers’ email inboxes In the days before the big day, it will be difficult for campaigns to stand out from the noise.

So what does a successful Black Friday email marketing campaign look like?

Black Friday Email Marketing Mistakes

Marketers often make several “rookie” email marketing mistakes in the run-up to major sales events like Black Friday. These include:

• Last Minute Campaigns: By the time Black Friday rolls around, the party will be almost over. This will be particularly true in 2022, when consumers have reported that they will be shopping earlier than ever this holiday season. This fact has been accelerated by events like Amazon’s recent 2-day Prime event. As a result, your email marketing strategy needs to create excitement around your sales event in the weeks and days prior to Black Friday.
• One-Off Campaigns: Black Friday is far too important to send just one email. If your entire Black Friday…