BigCommerce Multi-Storefront (MSF) Now Available to Small and Mid-Sized Retailers

BigCommerce has announced that its Multi-Storefront (MSF) service, previously only available for enterprise merchants, is now available as a self-service feature to small and midsize retailers directly within their BigCommerce store.

What is the Multi-Storefront (MSF)?

The MSF feature allows online retailers to use a single BigCommerce “store” to power multiple “storefronts.” Each storefront can have its own unique domain, theme, categories, web pages, social media links, price lists, email templates, and more. The settings and data for each storefront can be managed from one centralised BigCommerce control panel.

By expanding the accessibility of MSF, BigCommerce retailers of all sizes now have the opportunity to manage multiple storefronts, helping them to grow sales in new regions, streamline operations for multiple brands and customise various customer segments.

Powered from a Single Dashboard

Managing multiple storefronts previously required merchants to work with separate back-ends. This task was difficult to manage, time-consuming, and expensive to maintain.