BigCommerce Multi-Storefront (MSF) Now Available to Small and Mid-Sized Retailers

John W Hayes
2 min readFeb 10

BigCommerce has announced that its Multi-Storefront (MSF) service, previously only available for enterprise merchants, is now available as a self-service feature to small and midsize retailers directly within their BigCommerce store.

What is the Multi-Storefront (MSF)?

The MSF feature allows online retailers to use a single BigCommerce “store” to power multiple “storefronts.” Each storefront can have its own unique domain, theme, categories, web pages, social media links, price lists, email templates, and more. The settings and data for each storefront can be managed from one centralised BigCommerce control panel.

By expanding the accessibility of MSF, BigCommerce retailers of all sizes now have the opportunity to manage multiple storefronts, helping them to grow sales in new regions, streamline operations for multiple brands and customise various customer segments.

Powered from a Single Dashboard

Managing multiple storefronts previously required merchants to work with separate back-ends. This task was difficult to manage, time-consuming, and expensive to maintain.

BigCommerce has removed these constraints by consolidating the management of multiple stores into a single dashboard with enterprise-grade tools at an affordable price. In return, merchants can better streamline operations, save on implementation and maintenance costs and create and deliver tailored shopping experiences across brands to reach and meet the needs of different buyers worldwide.

Agile, Functional, and Flexible

Speaking to journalists, Meghan Stabler, senior vice president at BigCommerce, said, “This release of Multi-Storefront affirms our ongoing commitment to equip merchants of all sizes with easy-to-use growth tools and the unprecedented platform performance they need to move forward faster to scale.

“An unstable economy is the perfect time to make smart digital tech stack investments that are agile, functional, and flexible to build business resilience for long-term growth and success. Progressive retailers open to innovation will be…

John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: