BigCommerce Black Friday GMV Jumps By 31%

Online retailers on the BigCommerce platform enjoyed a 31% increase in Gross Merchandise Volume (GMV) this Black Friday compared to the previous year. This success was bolstered by a 25% increase in total orders and a 4.5% increase in Actual Order Value (AOV).

BigCommerce merchants also had many reasons to be thankful this Thanksgiving, with GMV on the holiday jumping by 23% and sales…