Big Senders, Not Big Spenders

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If I had a dollar for every time someone referred to email marketing as “cheap,” well, I wouldn’t have to worry about being cheap anymore.

The word “cheap” has negative connotations, none of which apply to email marketing. At iContact, when we think about email marketing, we prefer the phrase “cost-effective” because no other form of online marketing delivers the same “bang for your buck” as email.