Becoming a More Confident Marketer

Photo by sydney Rae on Unsplash

In the 25+ years, I’ve worked in the sales and marketing arena, I’ve believed in one key route to success. People buy from people they like and trust.

Getting people to like you is, of course, an inexact science and is never guaranteed. It’s nothing personal; it’s just a matter of personal chemistry between your representatives and your prospects. This is why it’s always a good idea to pass sales leads…