Be the Brand: Opportunities and Threats for Sellers of White Label Products

“A bright neon on a brick wall in a store” by Austin Chan on Unsplash

Competition is a way of life for many online retailers. If your products are readily available to multiple sellers, you can expect a bit of a battle on your hands to win buyers — and we’re not just talking about who can offer the best price in what many retailers consider to be a race to the bottom.