Are You a Weekend (Email Marketing) Warrior?

Image by Annie Spratt on Unsplash

If you’re reading this on its day of publication (a Saturday), chances are you probably are a bit of a weekend warrior. But do you send email marketing campaigns over the weekend?

Just a few years ago, the thought of lining campaigns up to roll out over the weekend would have seemed ridiculous. Email was something that was accessed during the working week (normally when people were…