Post-GDPR — Are We Entering the Golden Age of Email Marketing?

Photo by Fabrizio Verrecchia on Unsplash

I visited the promotions tab of my Gmail account recently to harvest some examples of bad subject lines for a training course I’m running. Normally, these jump off the page at me — bad subject lines typically sent by organizations I’ve never really had a relationship with (or if I did, it was so long ago that we are almost certainly estranged now) — but something was different now.