Amazon Supports Independent Sellers With Launch of Small Business Gift Finder

While Amazon might be the epitome of big business, more than half of all products purchased on its UK website are actually sold by small and independent businesses. To help consumers support the 85,000+ small businesses on the online marketplace, Amazon has recently launched its Small Business Gift Finder service.

As well as supporting small and medium-sized businesses, the Small Business Gift Finder helps consumers “shop local” by highlighting retailers by region.

Shoppers can also easily identify products sold by small business sellers across the online marketplace by looking out for the Small Business Badge.

Small Business Growth

According to data released by Amazon, small business sellers on Amazon have enjoyed considerable growth over the last 12-month period, selling more than 950 million products, an increase of 200 million on the previous year. Amazon estimates that this opportunity has created approximately 250,000 jobs across the UK.

Speaking to journalists, John Boumphrey, Amazon UK Country Manager, said, “Last year, over half of the products sold across Black Friday through to Cyber Monday on Amazon worldwide came from independent selling partners, most of whom were small and…