Advertising Works — If You Ignore Vanity Metrics

Image by John Cameron on Unsplash

Yesterday, I took a rare stroll through a city center shopping mall. I was between appointments and needed to find a place to shelter from the rain. It was mid-afternoon, and the mall was incredibly quiet, with the majority of my fellow “shoppers” in search of a cup of coffee and a power point to charge their smartphones while they killed time. But this isn’t another story about the sorry state of “real