Actually — I agree with you. Many marketers are unable to write their own content and therefore should outsource it. However, they should be prepared to carefully brief the writer/agency — so they can create useful content (and yes, in my experience — many are not great at this). In this respect, I believe great content comes from an organic source — but people like you (and me) should run with this content and make it better.

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Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile:

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